Shapiro Joins Life Development Team

Share this content:
Bill Shapiro joins the Life development team as Time Inc. prepares to launch its once-famed pictorial as a magazine distributed via newspapers in the same fashion as Parade.


This is Shapiro's second stint at development with Time Inc., New York. He led the team that conceived and prototyped All You, a monthly women's magazine that Time Inc. will launch in September in Wal-Mart stores nationwide.


"We want to have our best talent involved in [the] development [of Life]," Norman Pearlstine, longtime editor-in-chief of Time Inc., said in a statement.


The Time Warner Inc.-owned publisher has not assigned a title to Shapiro, who was managing editor of Time Inc. Custom Publishing since 2001. Shapiro will work with Andy Blau, Time general manager and head of the Life development team, and Peter Bauer, most recently president of People magazine.


At Time Inc. Custom Publishing, Shapiro ran the editorial department, producing 28 publications. The division produced more than 3,000 editorial pages a year for clients like McDonald's Corp., Ford Motor Co., Hallmark Cards, Merrill Lynch & Co. and The New York Stock Exchange.


Shapiro joined Time Inc. from Jungle Interactive Media, where he was editorial director. He launched MBA Jungle, a magazine for business school students and young professionals, and also oversaw the creation of JD Jungle, a title for law students and new lawyers.


Prior to that stint, Shapiro was executive editor of Details and Maxim magazines, news features editor at Self and senior editor from 1988 to 1994 at Parenting.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here