5 Takeaways from Mary Meeker's Iconic Internet Report
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
Maximizing Direct Mail Success Through Design
The US Postal Service's Cliff Rucker walks us through some tips for direct mail success
How USPS is Using Video to Create Modern Mailing Experiences
USPS is leveraging Pitney Bowes' EngageOne video platform for its Informed Delivery campaigns
What's the Deal with Digital Direct Mail?
Digital direct may not be a replacement for offset mail, but it's very strong indeed.
3 Reasons Paper Lives On
Wasn't paper-based marketing was supposed to be obsolete by now?
How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit
The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
USPS Reports Increasing Loss for FY 2016
Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits
Using Direct Mail to Win at Engagement Marketing
The channel delivers results, but many marketers are still not getting the message.
The DMA Announces Data Standards 2.0 Initiative
The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.
The DMA's &Then Highlight Rapidly Changing Landscape
Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them
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Relive the 2017 Marketing Hall of Femme
