Postal: Latest Headlines

New Postal Rates for Competitive Products Approved

New Postal Rates for Competitive Products Approved

The Postal Regulatory Commission okays the Postal Service's requests, but is still considering the transfer of some mail products to the competitive list.

Postal Regulatory Commission Approves 2 Percent Rate Hike

Postal Regulatory Commission Approves 2 Percent Rate Hike

It rules that the increase suggested by USPS is in line with price cap regulations. New prices will take effect on April 26.

Valpak Rebrands Itself

Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player.

Pitney Bowes Intros Multi-Job Inserting System

Pitney Bowes Intros Multi-Job Inserting System

A mobile-compatible digital interface lets mailers react quickly when moving from letters to flats in the same work cell.

Direct Mail Legend Malcolm Decker Is Dead at 87

Direct Mail Legend Malcolm Decker Is Dead at 87

He beat a record for a direct mail subscription piece that stood for 30 years at the Wall Street Journal.

Focus On: Direct Mail

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

How to Save the USPS

How to Save the USPS

The Postal Service can be saved without raising rates or cutting critical services.

The Roar of the Crowd

The Roar of the Crowd

When it comes to direct marketing, crowdsourcing is a numbers game.

Features

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

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