Postal: Latest Headlines

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

The Republican candidate has spent a considerable amount on direct mail marketing

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Those that have are more positive than negative about drone delivery

At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

Anderson Canyon Nails 200x ROI Through Direct Mail Video

Anderson Canyon Nails 200x ROI Through Direct Mail Video

The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.

Focus On: Direct Mail

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

Direct Marketers Should Care About Closing the ECPA Loophole

Direct Marketers Should Care About Closing the ECPA Loophole

Why the 1986 law doesn't cut it in today's modern marketing world.

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

Features

Targeted, timely inserts drive conversions

Targeted, timely inserts drive conversions

Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.

Word-of-mouth drives teen conversions

Word-of-mouth drives teen conversions

School is out for summer, but for marketers, dealing with teens is a year-round learning process.

New technology and digital experience make temporary retail stores really pop

New technology and digital experience make temporary retail stores really pop

Marketers are elevating their pop-up store strategy, as the concept of the temporary store matures.

Gift cards acquire new purpose for retailers as direct marketing vehicle

Gift cards acquire new purpose for retailers as direct marketing vehicle

Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.

Q&A: Diane Berry, SVP, Coveo

Q&A: Diane Berry, SVP, Coveo

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.

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