Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
Reworked Section 301 would leave annual rate cap at CPI and let Postal Regulatory Commission keep rate approval powers.
The new version of the Carper-Coburn Postal Reform Act would make the exigent increase rate the baseline for future increases. The proposed rate cap would be CPI plus 1%.
The co-sponsor of the Postal Reform Act, which still awaits markup, will leave the Senate next January.
Chairman Ruth Goldway says the Postal Regulatory Commission is serious about holding the Postal Service to $2.8 billion in exigent revenue and no more.
Direct mail is far from obsolete, and investing in it could save the USPS.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
5 ways to blend direct mail and digital that add flair—and effectiveness—to any campaign.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?
USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.
What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?
What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.
What's in our mailbox this month: college brochures. Which ones deserve to graduate?
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.