Postal: Latest Headlines

'They're Ours,' Says Postal Service of the Holidays

'They're Ours,' Says Postal Service of the Holidays

USPS direct mail blitz introduces OurSeason.com, marching out methods both material and digital aimed at claiming more than its fair share of shipping business.

Carper Questions Brennan's Appointment as Postmaster General

Carper Questions Brennan's Appointment as Postmaster General

The author of the Senate's postal reform bill wants to know more about the process used in her selection.

Mailers and Unions Unite!

Mailers and Unions Unite!

Over the past year big mailers and postal union officials worked together on a plan to rescue postal reform. But will legislators and the Postal Service listen to what they have to say?

Postal Service Reports $569 Million Revenue Increase for 2014

Postal Service Reports $569 Million Revenue Increase for 2014

Exigent increase boosts operating cash, but USPS still posts a $5.5 billion loss thanks to financial burdens and free-falling First Class Mail volume.

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Donahoe Retires; Brennan Tapped as First Woman Postmaster General

Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.

Focus On: Direct Mail

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

How to Save the USPS

How to Save the USPS

The Postal Service can be saved without raising rates or cutting critical services.

The Roar of the Crowd

The Roar of the Crowd

When it comes to direct marketing, crowdsourcing is a numbers game.

Features

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

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