Postal: Latest Headlines
The mailbox retargeting service promises to put direct mail in the digital attribution clickstream.
The Postal Service provides a print-out-and-clip-up guide for for-profit Santas.
The government watchdog agency says metrics for all 67 districts are uneven; the Postal Service disagrees.
The editorial recognizes emergency relief is needed, but fails to consider Big Mail's role in the Postal Service's resuscitation.
Failure to pass a revised version of Tom Carper's iPOST bill could only spell more years of uncertainty for mailers, unions, and the Postal Service.
Focus On: Direct Mail
With the right attitude, you can change pretty much anything--even the future of the USPS.
It's essential to understand how direct mail delivers website traffic and impact conversions.
Direct mail is far from obsolete, and investing in it could save the USPS.
The Postal Service can be saved without raising rates or cutting critical services.
When it comes to direct marketing, crowdsourcing is a numbers game.
Steve Wojtaszek, or Mr. Wojo as he's known to the thousands of postal employees whose actions he directs on a daily basis, is senior plant manager of the Morgan P&DC in Manhattan.
What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to email@example.com by June 30 for the chance to win $100.