Postal: Latest Headlines

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Yes, Direct Mailers, There Is a Santa Claus. No Rate Increase This January.

Ever since 2006, direct mailers have become accustomed to planning for a January hike in Standard Mail rates.

Target Fires First Salvo in Holiday Shipping Wars

Target Fires First Salvo in Holiday Shipping Wars

Free 3-to-5-day shipping on all orders from Target commences immediately. Other top retailers still require order minimums.

Top 10 Reasons to Pass Postal Reform

Top 10 Reasons to Pass Postal Reform

Backers of the Carper-Coburn Act give Senate colleagues grounds for placing the Postal Service at the tops of their post-election agendas.

USPS Direct Mail Campaign Targets UPS and FedEx

USPS Direct Mail Campaign Targets UPS and FedEx

The Postal Service takes advantage of new dimensional pricing to seize commercial package and shipping business.

Postmaster General: 'No January Rate Increase'

Postmaster General: 'No January Rate Increase'

Uncertain over exigency's fate, Donahoe says Postal Board of Governors will delay any appeal for an increase until later in the year.

Focus On: Direct Mail

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

How to Save the USPS

How to Save the USPS

The Postal Service can be saved without raising rates or cutting critical services.

The Roar of the Crowd

The Roar of the Crowd

When it comes to direct marketing, crowdsourcing is a numbers game.

Features

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 for the chance to win $100.

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.