Postal: Latest Headlines
10 direct mail marketing leaders each share a myth about why some marketers think direct mail is on the verge of extinction and the reality about why it's actually experiencing a slight resurgence.
Five tech trends underlying direct mail marketing success today.
How three companies are using direct mail marketing to deliver—sales, that is.
Direct mail still works. Here's why.
The "Grand Alliance" tells the public that USPS management is out to "bury" the Postal Service with consolidation and work force reduction.
Focus On: Direct Mail
With the right attitude, you can change pretty much anything--even the future of the USPS.
It's essential to understand how direct mail delivers website traffic and impact conversions.
Direct mail is far from obsolete, and investing in it could save the USPS.
The Postal Service can be saved without raising rates or cutting critical services.
When it comes to direct marketing, crowdsourcing is a numbers game.
What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.