The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.
The sponsor of the Postal Reform Act says Senate actions to delay consolidation will ultimately do harm to the Postal Service and its workers.
Self-service "Gopost" lockers—from which customers can pick up and ship packages—appear in New York and Washington, D.C.
Free shipping and overnight delivery have become table stakes among e-commerce companies battling for holiday dollars, so failing to deliver as promised can have horrible repercussions.
The postal reformer issues a challenge to fellow senators to pass his bill during the current Congress and "save the Postal Service before it's too late."
With the right attitude, you can change pretty much anything--even the future of the USPS.
It's essential to understand how direct mail delivers website traffic and impact conversions.
Direct mail is far from obsolete, and investing in it could save the USPS.
The Postal Service can be saved without raising rates or cutting critical services.
When it comes to direct marketing, crowdsourcing is a numbers game.
What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to firstname.lastname@example.org by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.