An August conference is scheduled to examine whether postal rates are inelastic and don't cause volume decreases when they're raised.
Three of four potential Postal governors favor giving the Postal Service primacy over the PRC in setting rates.
One-time OMB director and FTC chairman James C. Miller III and Victoria Reggie Kennedy lead a slate of four nominated to join the Postal Board of Governors.
USPS came close to hitting service and financial goals, in the PRC's estimation, but fell short in customer experience.
The sponsor of the Senate Postal Reform Act says passing it now could delay Phase 2 of the Postal Service's 'network rationalization' plan for at least two years.
With the right attitude, you can change pretty much anything--even the future of the USPS.
It's essential to understand how direct mail delivers website traffic and impact conversions.
Direct mail is far from obsolete, and investing in it could save the USPS.
The Postal Service can be saved without raising rates or cutting critical services.
When it comes to direct marketing, crowdsourcing is a numbers game.
What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.
The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to email@example.com by June 30 for the chance to win $100.
What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.
What's in our mailbox this month: Health Club mailers. See which ones we say get a clean bill of health
What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.