Postal: Latest Headlines

A Post Office Lifer's 7-Point Survival Plan for USPS

A Post Office Lifer's 7-Point Survival Plan for USPS

Former USPS market research chief Kent Smith says the Post Office can thrive if it can stop acting like a commodity player and start exploiting opportunities.

Consumers Expect the USPS to Deliver

Consumers Expect the USPS to Deliver

Two studies reveal consumers' expectations for, and flexibility on, mail and package delivery.

Goldway Says USPS Dissed Mailers With Load Leveling

Goldway Says USPS Dissed Mailers With Load Leveling

The PRC chairman asserts that the Postal Service's strategy to depersonalize consumers and ignore concerns of mailers can only end in failure.

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

Postal Union Chief: Think of USPS as Asset, Not a Cost Center

NALC leader tells stakeholders that Congress and the Postal Service are on the wrong path to the future.

News Byte: USPS Standard Mail Load Leveling Begins

News Byte: USPS Standard Mail Load Leveling Begins

The Postal Service is extending what was a three-day delivery expectation to a four-day delivery expectation.

Focus On: Direct Mail

5 Ways to Save the Postal Service

5 Ways to Save the Postal Service

With the right attitude, you can change pretty much anything--even the future of the USPS.

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Direct mail is far from obsolete, and investing in it could save the USPS.

How to Save the USPS

How to Save the USPS

The Postal Service can be saved without raising rates or cutting critical services.

The Roar of the Crowd

The Roar of the Crowd

When it comes to direct marketing, crowdsourcing is a numbers game.

Features

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Delivered: Airline Rewards

Delivered: Airline Rewards

What's in our mailbox this month: Airline rewards mailers. Which ones soar and which ones bore?

Mailers Prepare to Turn Down the Volume

Mailers Prepare to Turn Down the Volume

USPS's five-year plan is built on forecasts of 3% volume declines, but this year's huge rate increase has direct mailers and catalogers talking double-digit cuts in mailings.

Delivered: Nonprofit Organization Mailers

Delivered: Nonprofit Organization Mailers

What's in our mailbox this month: Nonprofit Organization Mailers. Which one do you think is most effective?

Delivered: Holiday Catalogs 2013

Delivered: Holiday Catalogs 2013

What's in our mailbox this month: Holiday Catalogs. Some are quite nice; others deserve a lump of coal or two.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.