Postal: Latest Headlines
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
The architectural design firm generated a significant return on its investment by sending direct mail video players to a small pool of executives.
Focus On: Direct Mail
Insert marketers taking a data-driven approach can drive conversions by more precisely targeting customers based on their individual profiles and past behavior.
Retailers have now begun to embrace gift cards as both a product and a marketing vehicle, not just a way to grab stray dollars from indecisive shoppers.