Sears launches interactive holiday Wish Book

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Sears Holdings launched an e-commerce version of its holiday Wish Book, traditionally one of the most notable yearly catalogs, on November 24.

The interactive portal allows users to “turn pages” on-site from one list of offerings to the next, as well as to download a PDF copy of the whole catalog or sections of it. The Web site also allows consumers to share the site with others and to check off items to create a wish list.

The portal has full e-commerce capabilities, and customers can buy directly from the company via the site. It also features a “top gift list” of items for shoppers on a budget and photos of products from 1933 to the present day.

Sears has considerably expanded its online offerings this year, launching online layaway programs for its Sears and Kmart stores in October, and debuting a home maintenance marketplace in February.

Sears also began testing MyGofer, an online shopping feature that allows consumers to buy items online and pick them up in person. The company introduced the Sears and Kmart Christmas Club gift card in August.

 A representative from Sears could not immediately be reached for comment. 

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