Rubin Response Takes Over Hickory Farms Files

Share this content:
Rubin Response Services Inc., Schaumburg, IL, took over management of 10 list properties from Hickory Farms today.


The Hickory Farms properties are:


• The Ace Specialty Foods catalog, which has more than 19,000 last-12-month buyers of gourmet nuts, fruits, chocolates and confections. The average order is $65, and the file is 58 percent female.


• The Almond Plaza file of more than 27,000 last-12-month buyers of almonds, other nuts and food products. The file is 60 percent female, and the average order is $77.


• Gourmet Marketplace, a catalog of hard-to-find food items. The file has more than 6,000 last-12-month buyers. The average order is $60, and the file is 65 percent female.


• The Hickory Farms Catalog Buyers list, which has more than 193,000 last-12-month buyers of cheese, sausage and confections. Buyers spend an average of $85 per order and are 57 percent female.


• The Hickory Farms Catalog Business-to-Business Master File, which consists of more than 12,000 last-12-month business buyers. Business orders average $150, and the file is 43 percent female.


• Hickory Farms Catalog Gift Buyers Master File, which consists of the combined buyers from all the Hickory Farms properties. The file has more than 321,000 last-12-month buyers. It is 55 percent female with an average order of $85.


• Mission Orchards catalog, which has more than 29,000 last-12-month buyers of fruit. The file is 59 percent female and has an average order of $110.


• Pfaelzer Brothers catalog of fine meats, seafood, bread and desserts, which has more than 41,000 last-12-month buyers. It has an average order of $195 and is 50 percent female.


• Pinnacle Orchards catalog, which has more than 6,000 last-12-month buyers of fruit. The file is 60 percent female and has an average order of $95.


• Squire's Choice Quality Nuts, which consists of more than 14,000 last-12-month buyers of nuts, snack mixes, hors d'oeuvres, baked good and candy. The file is 61 percent female and has an average order of $60.


Selections available on the files include geography, recency, gender and dollar amount.


"We are very pleased to add the prestigious Hickory Farms files to the Rubin Response family of lists," said Lynne Decker, vice president of list management.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above