Royal Mail Offers Campaign Services

Share this content:
Britain's Royal Mail Group PLC entered ad agency territory with the announcement last week of an interactive service for small businesses breaking their first direct mail campaign.


Called DM Online, the do-it-yourself service lets users craft mail campaigns from conception to mailing using tools on royalmail.com/dmonline.


DM Online will offer services like list purchase, mail design, production, mailing and fulfillment. The materials can be tracked and saved at any stage of the supply-chain process. Offline printing and mailing also can be tracked on the Royal Mail site.


"The service is designed to be as simple as possible, allowing users to experience each step in developing a piece of DM in their own time, utilizing a demo that shows the power of DM Online prior to entering the transactional aspect of the site, all whilst following best practice models," Andrew Kershaw, head of media information at Royal Mail, said in a statement.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here