Royal Mail: Add a dimension by Proximity London

Share this content:
 
Click to view 3-D video

Royal Mail asked Proximity London to convince UK advertisers that direct mail is far from dead, and is an effective tool when used as part of an integrated campaign.

Proximity sent 3-D glasses to 3,000 of the UK's top advertisers, issuing a challenge to each recipient to add another dimension to their integrated campaigns. Each mail piece contained a personalized URL.

“The Web site greeted them by name and introduced a beautiful 3-D film to dramatize the concept of two coming

together to stunning effect,” says Duncan Gray, executive creative director, Proximity London. “Even the bespoke soundtrack was engineered with innovative recording technology to provide a 3D audio experience.”

The campaign had a 46% click through rate and 16% of recipients completed registration for follow-up by the Royal Mail sales team.

Creative Director
Duncan Gray

Art Director
Jason Fletcher

Copywriter
Marcus Iles

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above