Roska Direct Selected as Beta Site for USPS Planet Code Service

Share this content:
Communication Packaging Services Inc. yesterday said it selected Roska Direct, Montgomeryville, PA, to provide beta testing for its new U.S. Postal Service mail-tracking service.


The MailTrak-Planet Code service allows Roska Direct's customers to take advantage of Confirm, a USPS product that uses a 12-digit barcode called a Planet Code, which collects location and time data about the company's mailings as they move through the automated mail-processing flow.


With this information in hand, customers can know when and if their customers received their bills, credit cards or advertising mail; see how many days a mail piece has been sitting in a USPS Bulk Mail Center before it enters the mail stream; and learn which mail pieces passed through the next stage of postal automation.


"This technology provides Roska Direct with a unique competitive advantage in the direct marketing industry," said Mario Amici, vice president of production for Roska, a $50 million direct marketing agency serving national clients in the pharmaceutical, e-commerce, packaged goods, financial services, insurance, technology and publishing market. "We will know when a recipient has received [his or her] direct-mail solicitation, eliminating the guesswork and ultimately helping to streamline their marketing efforts."


In the future, MailTrak plans to make it possible for the direct marketer to


know when the recipient has responded to the advertisement.


The Planet Code, in addition to a regular barcode, is printed on an outgoing, automated, letter-size mail piece. The USPS sorting equipment reads both codes, capturing the information and then sending it electronically to Comm-Pak's MailTrak data server where it is processed. Updated reports are then made available to the direct mailer via fax or e-mail. The reports will also soon be available to the direct marketer through a user-friendly, Web-based platform.


"We chose Roska Direct as our beta site because the agency has consistently shown aggressive assimilation of new technologies within their business model," said Tom McCaully, CEO of Com-Pak.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above