RMS Media Debuts OT Magazine

Share this content:
Custom publisher RMS Media Group Inc. launched OverTime Magazine, a business and lifestyle title also known as OT.


The title, whose first issue is being distributed this month, targets athletes and sports industry insiders, with endorsements from the NFL Players Association and Players Inc.


"It serves the need of the athlete, given the average 4 1/2-year career span in sports, to help them prepare for their career after their retirement," said Rick Sedler, president and founder of RMS Media, Boston.


The publication features news, case studies and articles on trends, family, finance, fashion and fitness. The first issue includes pieces on athletes Franco Harris, Bernie Kosar, Jennifer Azzi, Sylvia Crawley, Roger Staubach and Ronnie Lott.


The controlled-circulation quarterly has a distribution of 25,000. Former University of Miami Hurricane and NFL Pro Bowl veteran Ryan McNeil created the magazine in collaboration with RMS. Its Web site is www.ot-magazine.com.


"The list is made up of folks who are in professional sports, the sports agents, the top officials and the teams themselves -- the coaches, the owners and senior members of the teams," Sedler said. "It's not a rented list. It's a list Ryan McNeil, through his association in the business and the industry, obtained."


Sedler, former publisher of luxury magazine Robb Report, was instrumental in launching the publication as general contractor. McNeil is publisher and editor in chief, and Stacy Small, former Elite Traveler editorial director, holds the same title at OT.


Among other big names associated with the startup are George Gendron, former editor-in-chief of Inc. magazine and now adviser to OT -- he conceived the title along with McNeil -- as well as Charles D. Smith, former NBA player and now vice president of corporate communications on the magazine. Russ Rocknak is art director.


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here