RMS Media Debuts OT Magazine

Share this content:
Custom publisher RMS Media Group Inc. launched OverTime Magazine, a business and lifestyle title also known as OT.


The title, whose first issue is being distributed this month, targets athletes and sports industry insiders, with endorsements from the NFL Players Association and Players Inc.


"It serves the need of the athlete, given the average 4 1/2-year career span in sports, to help them prepare for their career after their retirement," said Rick Sedler, president and founder of RMS Media, Boston.


The publication features news, case studies and articles on trends, family, finance, fashion and fitness. The first issue includes pieces on athletes Franco Harris, Bernie Kosar, Jennifer Azzi, Sylvia Crawley, Roger Staubach and Ronnie Lott.


The controlled-circulation quarterly has a distribution of 25,000. Former University of Miami Hurricane and NFL Pro Bowl veteran Ryan McNeil created the magazine in collaboration with RMS. Its Web site is www.ot-magazine.com.


"The list is made up of folks who are in professional sports, the sports agents, the top officials and the teams themselves -- the coaches, the owners and senior members of the teams," Sedler said. "It's not a rented list. It's a list Ryan McNeil, through his association in the business and the industry, obtained."


Sedler, former publisher of luxury magazine Robb Report, was instrumental in launching the publication as general contractor. McNeil is publisher and editor in chief, and Stacy Small, former Elite Traveler editorial director, holds the same title at OT.


Among other big names associated with the startup are George Gendron, former editor-in-chief of Inc. magazine and now adviser to OT -- he conceived the title along with McNeil -- as well as Charles D. Smith, former NBA player and now vice president of corporate communications on the magazine. Russ Rocknak is art director.


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here