RiseUp to join Sunday papers

Share this content:

RiseUp, a new Sunday insert, hits newspapers on Sunday, June 22.

The 4.5 million circulation magazine will focus on race, ethnicity and diversity in America. In the style of other Sunday inserts, like Parade, RiseUp will comprise mainly feature-type stories. Topics include social issues, politics, relationships, education and lifestyles.

"From my own upbringing and life's journey, it is abundantly clear that education is key to understanding and appreciating each other," Janice Ellis, co-founder and publisher of RiseUp, said in a statement. "I started RiseUp because I wanted to provide a readily accessible tool to help us solve some of the problems we face as a society when it comes to race relations."

Geared towards a broad audience — high school-educated people of all races more than 18 years old — RiseUp debuts in 12 large-circulation papers across the country. Partner papers include the Chicago Tribune, Kansas City Star, Los Angeles News, New York Daily News and Washington Post. By Fall 2008, RiseUp is projected to reach 8 million readers.

The magazine will also have a presence online, at USARiseUp.com. Readers will be able to access stories from the print edition online, and the site will also provide opportunities for reader feedback.

The couple that founded RiseUp are the magazine's sole investors. Janice Ellis serves as the publisher and executive editor, while E. Frank Ellis fills the roles of chairman and CEO. RiseUp will be ad-supported.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above