Ricoh Strikes a Blow for Multichannel on a Small Scale

Share this content:

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Merging 4-color printing with multichannel marketing
Merging 4-color printing with multichannel marketing
 

Following a beta test, Ricoh Americas Corp. has announced the availability of 1to1 Create Marketing Services, a cloud-based platform aimed at widening the scope of direct mail programs produced by local print service providers and merging them with digital campaigns.

The new service supplies the direct mail houses with templates for personal URLs, landing pages, postcards, flyers, and email blasts. The enhanced program allows for customization of campaigns by vertical and by demographic segment.

A beta test performed with a health club, Ricoh claims, returned a 10% increase in membership. “The club's previous marketing campaigns were static and had little to no personalization,” says Michael Jais of Graphics Plus, a print shop in Lisle, IL. “This provided us with an intuitive interface to quickly and effectively develop personalized output, both printed and electronic.”

ExactTarget, PTI Marketing Technologies, and USA Data also contributed to the creation of 1to1 Create Marketing Services.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above