Report: Lawmakers Prefer Postal Mail to E-Mail

Share this content:
The threat of anthrax-laced letters hasn't changed lawmakers' preference for physical letters from constituents rather than e-mail messages, according to a study released last week.

Fifty-three percent of the 90 congressional offices polled by online political advertising firm Mindshare Internet Campaigns prefer constituent communications via regular mail while 10 percent preferred e-mail.

"E-mail and the Web are cost-effective tools for mobilizing a constituency," Mindshare co-founder Jonah Seiger said, "but letters, phone calls, personal visits and other offline formats are much more effective tools to employ when trying to influence Congress."

The survey was conducted April 22-26 using banner ads and e-mail alerts on, the online home of the National Journal; The Hotline; CongressDaily and Technology Daily. The ads drove visitors to a 10-question survey.

The survey also found that congressional staff turn to public affairs Web sites run by coalitions, corporations and issue groups for information on how issues affect their state or district.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above