Recycling: the facts

Share this content:
  • According to the US Postal Service's 2005 Household Diary Study, the average American household receives 18.5 pieces of advertising mail each week.
  • From the same study, consumers do read their mail. In fact, 85 percent of US households usually read some or all of the advertising mail they receive.
  • The Environmental Protection Agency found that direct mail accounts for only 2.2 percent (in weight) of the total municipal solid waste generated in the US annually.
  • According to the American Forest & Paper Association, a record 53.4 percent or 53.5 million tons of the paper consumed in the US was recovered for recycling in 2006. Paper recovery now averages nearly 360 pounds for every American.
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above