Quebecor World merges catalog, direct mail divisions

Share this content:

Quebecor World Inc. has merged its US retail insert, catalog, Sunday magazine division and direct mail division into a new integrated marketing group.

By bringing these divisions under one operating structure, the company “will be able to more effectively partner with its customers and provide them with integrated marketing solutions that target the end-consumer or client more effectively,” said Jacques Mallette, president and CEO of Quebecor World, in a statement.

The move is also a response to how customers are positioning their marketing and advertising programs, according to Brian Freschi, who is heading up the new group. For the past six years, Freschi has been president of the US retail, catalog and Sunday magazine group. Quebecor World's “customers want to work with a partner that can provide integrated solutions,” Freschi said in a statement.

The marketing solutions group will have revenues of approximately $1.8 billion and a coast-to-coast network of 20 facilities in the US.

In January, Quebecor World filed for creditor protection in the US and Canada. Earlier this month, it signed a definitive agreement to sell its European operations.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above