Publicis Groupe acquires China-based W&K Communications

Share this content:

Media and communication giant Publicis Groupe has acquired Chinese advertising agency W&K Communications. The company will now be rebranded as Leo Burnett W&K Beijing Advertising Co. and fall under the Leo Burnett Greater China umbrella.

With this move Publicis hopes to widen its global footprint and increase the revenue share in high-growth markets, namely China.

“Together we will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way,” said Tom Bernardin, chairman and CEO of Leo Burnett Worldwide, in a statement.

W&K offers advertising, promotions, TV production and media buying services. It has offices in Beijing and Guangzhou and employs nearly 100 people. Major clients include Air China and Tsingtao Beer.

The company will continue to be led by chairman Guo Weijun and managing director Wang Yi, both of whom will report to Michael Wood, CEO of Leo Burnett Greater China.

Leo Burnett's clients include The Coca-Cola Company, Kellogg, McDonald's, Procter & Gamble and Samsung.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above