Pub Eyes Broadband Niche

Share this content:

Motive Inc., a management software company, launched custom magazine Broadband 2.0 to cover the operational and marketing aspects of broadband.

The title is the first magazine supporting broadband service providers through the delivery and management of services like home networking.

"We are presenting ourselves as a leader of broadband technology that wants to bring together other service providers," said Jen Grogono, editor of Broadband 2.0, Austin, TX. "If a software company in Japan wants to know about British telecom, we are able to provide the common thread."

The quarterly magazine targets executives and decision makers responsible for developing, marketing and implementing services that deliver value to customers. It launched in April.

Broadband 2.0 has a circulation of 2,500 and is free to broadband service providers. The publication has a companion Web site at and will begin having blogs in the coming months.

According to Ms. Grogono, the title plans to expand circulation through e-mail blasts and by purchasing space at upcoming trade shows. She sees no industry publication as competition.

"We cover the operational and marketing side of broadband and want to help subscribers cut costs and last longer," she said. "There are no industry magazines that focus on that, so it is very much a niche magazine."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above