Prospect Smarter Adds Personalized URL

Share this content:
Prospect Smarter has launched a print-to-Web marketing system that can create a personalized URL and landing page for every recipient on a mailing list, the Tampa, FL-based DM firm announced yesterday.


prospectLINKS assigns a URL to each recipient based on a combination of the mailer's and the recipient's names and then prints it on the appropriate direct mail piece. The first time that recipient visits his or her personalized URL, the mailer will automatically be sent an e-mail notification, even if the recipient does not fill out an online form. This gives businesses real-time, prospect-specific response information, according to Prospect Smarter.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here