Proof That the Check Is in the Mail
Trackmymail.com, a provider of user-friendly mail tracking solutions for direct mailers, said this week that it started an inbound mail tracking service, TrackItBack Pro.
Since its launch at the National Postal Forum in March 2000, trackmymail.com has helped customers track 20,000 mailings totaling 3 billion pieces and provides tracking services for 10 million mail pieces a day.
TrackItBack Pro is designed mainly for utilities and remittance mailers or any business that relies on mail to receive payments or responses. This product is especially useful to an ad executive who relies on direct mail and the responses received to gauge how well a campaign is going.
Using the Origin Confirm service with Planet Code technology from the U.S. Postal Service to track mail as it travels through postal sorting equipment, TrackItBack Pro lets users know when the payment or reply has been sent. Users can receive a file nightly listing every person who sent a payment or response in the mail that day.
By knowing what payments have been sent, users can avoid taking action against a customer who just sent a payment, the Gaithersburg, MD, company said. Businesses can avoid sending late notices or cutting off services.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters