PrintChannel Takes Aim at Customers of Has-Been Print Sites

Share this content:
PrintChannel.com yesterday announced a conversion program targeted at printers that had done business at defunct procurement Web sites.


The program also is targeted at printers that use printChannel competitors such as Collabria.com, Printable.com and Mediaflex.com.


The program changes a customer site from its existing system to the printChannel solution. Printers can switch their customers without any service interruptions, the company said.


The program is being offered at a 25 percent discount on printChannel's standard system set-up fee. The offer also includes five days of e-commerce training and 25 support hours to help customers convert their sites to printChannel. Pricing was not made available.


The online print services industry has been dogged by a poor stock market and rumors that major players are strapped for cash. Most industry sources say not enough print buyers are using the Web to justify vendor models similar to printChannel's.


Oliver Pflug, CEO of printChannel, San Francisco, said there is confusion in the industry. He said printChannel is worried that many print buyers view all print sites as middlemen who raise their prices.


Pflug said that explained why his firm's press release for the conversion plan included the following self-description: "PrintChannel.com does not broker printing and has a policy of not selling to end-user corporations directly."


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here