Primedia Sells Modern Bride to Conde Nast

Share this content:
Primedia Inc. said that it would sell Modern Bride magazine to Conde Nast Publications Inc. for $52 million, according to reports.

The sale appears to be another step by Primedia to strengthen its financial position. The company completed a $90 million sale of Bacon's Information in November 2001.

After acquiring Emap USA for $505 million in August of last year, Primedia said it would raise $250 million through asset sales.

Some of Primedia's other consumer magazine titles include American Baby, New York, Seventeen, Soap Opera Digest and Teen.

Modern Bride joins the Conde Nast roster of publications, which includes its own Bride's title as well Vogue, Glamour and Allure.

Neither Primedia nor Conde Nast returned calls for comment.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above