PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
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The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits
The channel delivers results, but many marketers are still not getting the message.