PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
If approved by membership votes, the two will come together as Idealliance in July.
Did a controversial direct mail piece revealing people's "voting scores" cause more Cruz supporters to appear at the polls in Iowa?
Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop.