PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that ...
The Republican candidate has spent a considerable amount on direct mail marketing
Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation