PRC Publishes Final Rule on NSA Procedures
NSAs are special service and rate arrangements negotiated between the USPS and a mailer or group of mailers. Capital One Financial Corp. was the first mailer to be awarded an NSA last May.
Harris Diamond may be biased about the merits of direct mail, but he insists that it's approaching a renaissance.
USPS Innovation VP Gary Reblin shows how the force of digital technology is already with direct mail.
Martech impresario Lewis Gersh strikes out on his own with what he envisions as a multibillion-dollar business.