Postanywhere to Launch Campaign

Postanywhere, an electronic postal service that will allow Internet users to send letters and documents internationally through conventional postal services at inexpensive rates, will launch on Nov. 20.

Postanywhere -- -- will allow Internet users to automatically route e-mail letters or documents to desired global locations, then convert them to hard copies through domestic and global postal services. According to a company announcement yesterday, the service saves customers from having to pay international postage. Customers pay only the postal rates at the addressee's location.

The company has teamed up with Amherst & Reeves, Denver, a full-service advertising agency, to create a global marketing campaign to promote its service. A&R is crafting a campaign for the company that includes brand identity, marketing collateral, media, public relations and Internet development.
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