Postal Service to realign mail and shipping groups

Share this content:

The US Postal Service will realign two business groups within its mailing and shipping services organization in an effort to grow revenue. The agency announced the reorganization May 19, as it is encouraging support for its 10-year plan to regain financial stability.

The USPS will merge its Expedited Shipping and Ground Shipping groups into a single Shipping Services unit. Gary Reblin, former VP of expedited shipping, will lead the group as VP of shipping services. He will be responsible for all shipping products and services and customer service improvements, including product offerings, marketing, promotions and revenue in both the market dominant and competitive product classes.

Reblin also previously served as manager of Intelligent Mail planning and standards.

The Postal Service will also form the Product Visibility and Operational Performance group to develop customer information platforms through scanning and product tracking services. Jim Cochrane, former VP of ground shipping at the USPS, will lead the unit as VP of product visibility and operational performance. He will lead development of scanning technology innovations and tracking systems.

Cochrane also previously worked as manager of package services and associate VP of marketing and strategy for the Expedited Package Services strategic business unit at the USPS.

John Potter, postmaster general and CEO of the USPS, said in a statement that the restructuring will result in competitive package products and scanning visibility information without additional staffing.

The USPS announced the moves as it is encouraging Congress to allow it to reduce home delivery to five days a week and restructure payments to its retiree health benefit payment system. The USPS has predicted a net loss of $7 billion for this fiscal year if no changes are made. It ran a $3.8 billion net loss for its 2009 fiscal year, which ended September 30, 2009.

A USPS representative could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above