Postal Service researches direct mail service

Share this content:

The US Postal Service is seeking information from private companies that could potentially partner with the agency on a direct mail service.

The USPS wants more details on how it could “enable access to a comprehensive, end-to-end, online direct mail solution targeted at small- and medium-sized enterprises,” according to the agency's request for information filing.

The deadline for companies to respond to the RFI is April 23 at 5 pm EST. Interested parties must send questions to the USPS by April 12. The request is only “for market research and planning purposes,” and is not an RFP, according to the USPS.  

The Postal Service is reviewing services including order fulfillment, database marketing, consumer segmentation and campaign analytics, Web site design and marketing, according to the RFI.

The search is part of a broader strategic program to examine the marketplace “for the potential of developing new, innovative ways to provide consumers and businesses with convenient access and smart choices to manage their mail,” according to the request.

“We're working with mailers, marketers and advertisers to improve the quality and relevancy of mail,” the agency said in the RFI.

A Postal Service representative could not be immediately reached for comment.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above