Postal Service plans second summer sale

Share this content:

The US Postal Service is planning a second “summer sale” that will provide a 30% rebate to eligible mailers on some services. The initiative, which will require Postal Regulatory Commission approval, is planned for July 1 through September 30.

Eligible mailers will receive the rebate on standard mail letter and flats volume above a threshold of 5% more than its volume for the same period in 2009. The USPS will send invitations to customers this month.

“One of the main reasons we are doing this is to show a commitment to our customers and show them that we really do want their business,” said Thomas Foti, manager of marketing mail at the USPS. “There are limitations to what we can do, but this is one thing we can do that works for both us and them.”

The Postal Service expects the sale to generate between 3.3 million and 1.1 billion new mailpieces. Nearly half of the 960 customers enrolled in last year's sale increased their mail volumes, resulting in 1 billion incremental pieces during the sale period with a net revenue contribution of $24 million, according to the USPS.

To be eligible for participation, a company must have mailed 350,000 or more standard mail letters and flats between July 1 and September 30, 2009. The USPS expects more than 3,500 customers to be eligible.

Last year, the PRC unanimously approved the sale.  

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here