Postal Service plans second summer sale
The US Postal Service is planning a second “summer sale” that will provide a 30% rebate to eligible mailers on some services. The initiative, which will require Postal Regulatory Commission approval, is planned for July 1 through September 30.
Eligible mailers will receive the rebate on standard mail letter and flats volume above a threshold of 5% more than its volume for the same period in 2009. The USPS will send invitations to customers this month.
“One of the main reasons we are doing this is to show a commitment to our customers and show them that we really do want their business,” said Thomas Foti, manager of marketing mail at the USPS. “There are limitations to what we can do, but this is one thing we can do that works for both us and them.”
The Postal Service expects the sale to generate between 3.3 million and 1.1 billion new mailpieces. Nearly half of the 960 customers enrolled in last year's sale increased their mail volumes, resulting in 1 billion incremental pieces during the sale period with a net revenue contribution of $24 million, according to the USPS.
To be eligible for participation, a company must have mailed 350,000 or more standard mail letters and flats between July 1 and September 30, 2009. The USPS expects more than 3,500 customers to be eligible.
Last year, the PRC unanimously approved the sale.