Pitney Bowes Posts a New Image

Share this content:

The 95-year-old stalwart in mailing systems unveils a new brand strategy and a logo to go with it.

New logo for re-imagined company
New logo for re-imagined company

Pitney Bowes, best known for postage meters and, more recently, targeting systems based on its database of recipient information, today introduces a new brand strategy and corporate identity.

“We are not the same company we were several years ago,” said Marc Lautenbach, president and CEO, Pitney Bowes, in a press release announcing the change. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. “

The company's new mission statement makes no mention of the mails, instead identifying itself as a “global technology company that powers billions of physical and digital transactions” in a “connected and borderless” marketplace.

Its new logo, Pitney Bowes's third such redesign and first since 1971, features the lowercase initials of the company surrounded by concentric circles suggesting wireless communications.

“The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management, and cross-border commerce,” said EVP and CMO Abby Kohnstamm.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above