Pitney Bowes Offers High-End Printer to Boost Direct Mail

Share this content:
Pitney Bowes, a mailing technology vendor, introduced the W990 AddressRight ink jet printer with graphics capability.


Because of W990's graphics capability, the printer increases the impact of direct mail and boosts mail "openability" by printing addresses and promotional messages directly on envelopes, postcards and self-mailers, the company said.


The system is designed for high-volume mailers.


"The vast majority of businesses choose direct mail marketing as the best way to reach prospects and customers, and having the right tools to work with will maximize response rates," said Tim Bates, vice president of marketing at Pitney Bowes Mailing Systems, Stamford, CT. "With its ability to print sharp, high-resolution images on envelopes, the W990 printer produces the kind of quality mail that lets businesses get the most for their marketing dollars."


The W990 can print in black or in spot color on material ranging from a 3.5-inch-by-5-inch postcard to a 13.5-inch-by-17-inch envelope. In addition, it can process up to 21,800 No. 10 envelopes per hour.


When used in conjunction with Pitney Bowes' SmartMailer address management software, the system ensures that mail is delivered quickly and accurately. In addition, this CASS-certified software makes a variety of presort methods available to companies to help them qualify for postal discounts.


As a result, when used with SmartMailer software, the W990 can print the appropriate delivery point barcode as well as address and presort the mail, and can enable mailers to qualify for work-sharing discounts of up to 25 percent.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above