Pitney Bowes Launches Multimedia Ad Campaign

Share this content:

Its recasts itself as a multichannel connector for commerce in its first big ad splash in 20 years.

Beginning this week Pitney Bowes will start showing up on CNN and ESPN broadcasts to present itself as a company that has mastered the execution of billions of transactions, both digital and physical. It's the first major media campaign for the company in more than 20 years.

An aggressive flight of some 15 corporate identity TV spots and display ads will run on major cable stations, as well as with media properties like the Wall Street Journal and The Economist, to redefine the purveyor of postage meters as a key commerce partner for the digital age.

In making its transition, Pitney Bowes has desdribed itself as a global technology company powering billions of physical and digital transactions "for more than 1.5 million small businesses and 90 percent of the Fortune 500.”

Pitney Bowes harks back to its mail-based roots in one of itsOgilvy & Mather-created spots themed “Craftsmen of Commerce,” featuring montages of employees at work. “These are the hands that built the machines,” says a narrator, “the machines that sort, stack, and seal; that keep private information private.”

Company spokesperson Carol Wallace said to expect the Pitney Bowes' name to become ubiquitous on mass media in the coming weeks. “There are some football games on this weekend, and we'll be there with them,” she said.

Story updated 1-13-16 at 1:30 p.m.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above