People en Espanol Ups Rate Base to 450,000

Share this content:
People en Espanol raised its circulation rate base from 425,000 to 450,000 with its February issue, cementing its status as the No. 1 Hispanic magazine in the United States.


The new guarantee to advertisers comes after the 7-year-old Spanish-language entertainment monthly registered a 20.6 percent growth in ad pages from August to December compared with the same period in 2003.


Ad pages in the September, October and December issues rose 27.7 percent, 33.8 percent and 16.1 percent, respectively. The magazine was up 9.3 percent in total ad pages in 2004 versus 2003.


Also, newsstand sales are up 10 percent year-over-year.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above