People en Espanol Relaunches Web Site

Share this content:
Time Inc.'s People en Espanol relaunches its Web site today to better position itself as the premier daily source for Hispanic entertainment news.


The Spanish-language site at peopleenespanol.com offers breaking news, behind-the-scenes photo shoots and a new fashion and beauty channel. It has a simpler navigation structure, a new archive system, weekly readers polls, photo galleries and a new editorial page called Conectate.


Newsstand buyers, subscribers and AOL users can access the site. It is being promoted on AOL Latino, with cross promotions to drive traffic across both destinations.


Launched in 1998, People en Espanol is part of the People franchise. The fashion and entertainment monthly's circulation rate base is 425,000.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here