Penthouse expands to TV

Share this content:

Penthouse Media Group Inc., publisher of Penthouse magazine, has partnered with New Frontier Media Inc. to distribute Penthouse-branded television content throughout the United States.

Through the exclusive agreement, New Frontier Media will develop and launch a Penthouse TV channel at within the next two years. The company will also start offering Penthouse Video on Demand within the next six months.

Executives at New Frontier, which already distributes seven adult pay-per-view channels, hope to make Penthouse TV available to 50 million households within a year after its launch. They have not yet decided whether Penthouse will be offered as an additional channel or as a replacement for an extant New Frontier channel.

Penthouse executives look forward to leveraging the New Frontier Media platform into broader revenue-making and branding ventures. Penthouse CEO Marc Bell said in a statement that the publishing group expects revenue of more than $10 million from Penthouse TV.

The Penthouse channel will showcase features from the print magazine, including Penthouse Forum, Penthouse Pets and VIP Club access. The channel will also show interviews, original programming, movies and product reviews.

Penthouse magazine reported a total paid and verified circulation of 370,409 as of June 30, 2007 û most of which was subscription-based.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above