PennWell launches BioOptics World for select audience

Share this content:
PennWell launches BioOptics World for select audience
PennWell launches BioOptics World for select audience

PennWell Corp. has launched BioOptics World, a magazine catering to the optical technologies and life sciences industry.

The first copies of BioOptics World were mailed to qualified readers found through purchased and in-house lists, requests from readers of other PennWell titles, and e-mail and telemarketing campaigns. All of PennWell's marketing is performed in-house.

Aimed at scientists, clinicians and biomedical researchers and engineers, the bi-monthly magazine has an initial circulation of 20,000.

The goal, said Christine Shaw, SVP of PennWell's technology group, is to be 100% direct request qualified by the end of 2008. She pointed out that the industry served by BioOptics World is experiencing rapid growth, creating a need in the market for a trade title.

“The emerging area of life science is in the use of lasers and imaging,” she said. “The technology that BioOptics focuses on was always covered vertically in [PennWell's] Laser Focus World, and it's a good time to take advantage of the space with a technical magazine.”

As part of the launch campaign, PennWell sent out press releases and a promotional e-newsletter. The company also placed ads in some related sister titles. There will be a launch party and a booth for BioOptics World at BiOS, an industry show this month.

The magazine's highly technical editorial affects its advertising content: All 16 advertisers in the first issue provide goods and services to the optical technologies industry.

A companion Web site joins the BioOptics World print product, along with a monthly e-newsletter. The site,, is updated daily and features news, products and podcasts.

PennWell publishes 74 print and online titles focused on such industries as oil and gas, electric power, water, fire, emergency services and dental, among others. The Tulsa, OK-based company also offers conferences and exhibitions, books, maps, Web sites, research and database services.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above