Pence replaces Griesemer as Coldwater Creek CEO

Share this content:

Coldwater Creek has appointed Dennis Pence, most recently co-founder and chairman of the company, its president and CEO. He replaced Daniel Griesemer, who resigned as director, president and CEO. The retailer announced the selection on September 14, noting it was effective immediately.

The appointment is Pence's third stint as CEO. After co-founding Coldwater Creek in 1984, he served as CEO until December 2000. He also worked in that capacity from September 2002 to October 2007. 

Coldwater Creek declined comment other than its statement. Pence said in the statement that he was named CEO to bring the company a “return to long-term profitability.”

The retailer reported a second-quarter revenue drop last month of 7% from the year prior.

In March, Coldwater Creek cut its advertising budget and catalog circulation, responding to falling sales. In January, it cut 65 corporate positions.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above