Parascript Debuts AddressSelect 2.0
The software, which complements current Multi-Line Optical Character Readers, validates addresses and assigns correct 11-digit ZIP codes to increase mail-processing accuracy. AddressSelect meets USPS Coding Accuracy Support System certification standards.
AddressSelect consists of an assignment module and USPS database. The module executes contextual analysis of address data to support further address matching. AddressSelect compares multiple address hypotheses with the USPS database and assigns the correct 11-digit ZIP code to mail pieces. It validates addresses through:
· Contextual analysis: AddressSelect analyzes raw OCR data to correct misread, missed, unnecessary and erroneously segmented characters.
· Address parsing: It parses address data into elements such as city, state, ZIP and street address to support further address assignment.
· Address matching: It compares address components to data in the USPS address database. When a match is found, AddressSelect assigns the 11-digit ZIP code and returns the address in the standardized form.
AddressSelect can be customized for country-specific address validation and correction applications wherever local postal databases are available.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters