Outlook Group, Madison Direct Sign 10-Year Deal

Share this content:
Outlook Group Corp. said yesterday that it signed a 10-year agreement with Madison Direct Marketing to do all insertion and mail coordination for Madison Direct's marketing programs as well as short-run printing and inventory management.

Madison Direct, Stamford, CT, uses life-stage databases and marketing vehicles to help leading consumer companies reach their target audiences. Based on expected volume, sales under the contract are valued around $1.5 million a year.

In connection with the agreement, Outlook Group, Hartford, CT, purchased a one-of-a-kind Buhrs custom intelligent collator. The specialized equipment performs high-volume match-mailing functions such as making the envelope, selecting and inserting the correct pieces and personalizing each mailing.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above