ON-CARD Offers Per-Response Pricing

Share this content:
ON-CARD Inc., a direct mail provider offering a specialized marketing postcard, unveiled a new pricing mode this week that charges marketers only for responses to their mail campaigns.


ON-CARD, Delray Beach, FL, said it would produce mail campaigns for free to clients except for postage expenses, which must be paid upfront. Thereafter, marketers pay a per-response cost agreed upon before the campaign starts.


The Foundation for Democracy in Africa, a nonprofit, is the first client to use ON-CARD's cost-per-response pricing model. Its ON-CARD campaign is to start in April.


ON-CARD offers 4-by-5 1/2-inch postcards with the thickness of a credit card. The postcards bear a gift incentive, feature four-color graphics and can be personalized.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above