Obama campaign's logo signals new paradigm in election branding

Share this content:

Political leanings aside, most people — especially those who work in advertising — can appreciate the simple and powerful aesthetic beauty of the Obama logo. With an efficient use of color and geometry, the Obama camp has created a very versatile mark as the visual core of its campaign. If my knowledge of American presidential election history is correct, this is probably the first time that a candidate has actually built a logo and an entire brand identity around his own name.

The logo, which breaks from the traditional name, election year and red, white and blue formula looks more stunning in the digital space. A quick visit to the “people” link on the candidate's official Web site demonstrates how the logo is modified in an attempt to reflect a plentitude of demographics: Latinos, Asians, environmentalists, children and others.

From the postcard in my mailbox to the signs on people's lawns, the message has been masterfully crafted, driving people to the Web site and mobilizing millions to join the movement. As some­one with a design background, I recognize the well thought out and meticulously executed graphic identity that is the Obama brand, and how it has been infused across all media. But will it be enough to win the White House?

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above