Nutella Canada names Critical Mass AOR

Share this content:

Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.

Critical Mass, part of Omnicom's Star Marketing Group, is charged with driving consumer engagement through CRM, social media and the brand's Web site, according to a statement from the agency. The hire was announced February 2.

The interactive shop is slated to add other Ferrero brands to its client portfolio as well, according to the statement.

Representatives from Critical Mass and Ferrero could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above