Next Generation Grows Booklet Program

Share this content:
Next Generation Media Corp. reported last month that production for its image-booklet program, an eight-page coupon booklet, increased to 170,000 in October, up from 45,000 in September.


United Marketing Solutions, a print firm owned by Next Generation, produced the booklets for six clients, including Getty Oil, Auto Indulgence, Goodnoe Restaurants, Toyota and Nissan. A sixth client was not named.


The booklets, which can be used as mailers or as an in-store point-of-sales tool, are an outgrowth of United's coupon magazine business, which started in 1997. The coupon magazines are produced in a format similar to TV Guide and provide marketers with a way to supplement cooperative coupon products.


United, Springfield, VA, provides print services for the cooperative direct mail industry. The company has been working to diversify its product line to become a full-service marketing provider.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above