Newspapers Spend Nearly $1B on USPS

Share this content:
The nation's daily newspapers spend nearly $1 billion yearly on services from the U.S. Postal Service, according to a national survey by the Newspaper Association of America.


Daily newspapers spent more than $900 million in 2005 on postage for the delivery of First Class, Periodicals and Standard Mail compared with $700 million in 2002.


NAA is a nonprofit organization representing the $55 billion newspaper industry and nearly 2,000 newspapers in the United States and Canada. Most members are daily newspapers, accounting for 87 percent of U.S. daily circulation.


Newspapers use the USPS to deliver papers to subscribers and ad mail products, including preprints, to non-subscribers. Newspapers also rely on First Class mail for marketing, and a large majority of subscriber and advertising invoices and remittance come via the U.S. mail.


The NAA survey found that the greatest growth in newspaper spending on postage came in Standard, where daily papers spent nearly $600 million in 2005 compared with $400 million in 2004. Newspapers use Standard Mail to deliver "total market coverage" ad mail products to non-subscribers. Newspapers also use Standard in marketing campaigns for new-subscriber solicitations, renewals and customer loyalty programs.


"Nationally, newspapers are a leading customer of the U.S. Postal Service, and many of our member newspapers are the largest mailers in their local markets," NAA president/CEO John F. Sturm said.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here