News Byte: Spiderman to Sling Priority Mail for Postal Service

Share this content:
Talk about sticky promotions.
Talk about sticky promotions.

Spiderman does whatever a spider can, as the old TV show song goes, and this spring Spidey can be a spokes-hero for the U.S. Postal Service

A television campaign breaking this week kicks off a multichannel marketing campaign between USPS and Sony Pictures co-promoting Priority Mail and the May 2 release of The Amazing Spiderman 2. Spidey's blue and red-clad self will begin appearing on like-colored Priority Mail boxes and USPS delivery trucks in major markets, and Postal Service logos will get placement in the movie.

“Our Priority Mail products share many qualities with a superhero of Spiderman's caliber, namely those of speed, agility, and reliability,” said Nagisa Manabe, chief marketing and sales officer at USPS.

The campaign will combine direct mail, digital, and social media elements, but its centerpiece is the TV commercial  in which Spiderman snaps up a Priority Mail package in his web and slings his way through Manhattan to deposit it with Marvel founder Stan Lee. The spot was directed by Rich Lee and Marc Webb, who also directed the film.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above