News Byte: Ricoh Ups Solutions for Rate-Challenged Mailers

Share this content:
Postal Service barcode sorter
Postal Service barcode sorter

The historic 6% rise in postage costs has been a recurring theme on the exhibit floor at this week's National Postal Forum in National Harbor, MD, with software vendors all promising marketers more efficient mailings through enhanced use of the U.S. Postal Service's Intelligent Mail barcode (IMb) system.

Ricoh introduced additions to its postal optimization solutions portfolio that incorporates technology from IBM's Printing Systems Division, which it acquired in 2008. “The new integration of capabilities from IBM expands the benefits in the portfolio to large enterprises,” said Bill Shaffer, Ricoh's manager of strategic software solutions. Ricoh's mailer customers have traditionally been small- to medium-sized operations.

Essentially, Ricoh's advancements help marketers increase ROI in their mailings by incorporating third-party data and software for address-cleansing, suppression, and sorting. Some 8% of mail is undeliverable due to address changes, according to USPS, and not all movers file change of address forms, making third-party input crucial to list optimization.

Ricoh claims its new and improved software will deliver mailers “100% integrity”  in tracking to meet the exacting requirements needed to qualify for full-service IMb discounts. It also promises to boost mailer ROI by reducing labor costs associated with mailings.

“Too many direct mailers are throwing away money at the bottom 20% of their lists,” remarked Bert Prospero, Ricoh's director of professional services.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here