News Byte: How Mailers Can Address Saving the Earth
Addressing the problem of undeliverable mail
Nearly 7 billion pieces of mail go undelivered each year, a travesty for both the planet and for direct mailers' budgets, says the head of a California company that verifies and corrects mailing list data.
“The fact is our Earth is in trouble,” says Geoff Grow, CEO of Service Objects. “Reducing waste through data quality is why we exist. By being efficient with direct mail campaigns, we preserve energy, drastically lessen the amount of paper ending up in landfills, and reduce the use of many other natural resources.”
Service Objects claims to save its customers about 300 tons of paper a month simply through its DOTS Address Validation product that accesses the Postal Service's address database.