Newgistics Adapts SmartLabel for Mid-Sized Retailers

Share this content:
Newgistics Inc., a returns management solutions provider, is expected to announce today a new SmartLabel developed specifically to facilitate returns for mid-sized retailers.

The offering for mid-sized retailers is basically the same as the one for larger retailers, except that it is more of a "standardized, off-the-shelf product," said Jonathan Dampier, vice president of marketing at Newgistics, Austin, TX. "What we have been offering to the bigger retailers is the ability to do a lot of customization work on the backend."

With this new offering, Newgistics extends SmartLabel to mid-sized retailers that have annual, non-store returns of 10,000-50,000 a year.

There are roughly 700 retailers in that category, Dampier said.

"This is quite a large market that up until now really has not been served in the returns management space," he said.

Newgistics manages returns for retailers like J.Crew, Neiman Marcus and Abercrombie & Fitch.

SmartLabel lets retailers offer customers a pre-paid, pre-addressed, bar-coded SmartLabel with their order. To return an item, customers affix SmartLabel to their package and drop it off anywhere the U.S. Postal Service retrieves mail.

Dampier said Newgistics could offer this solution to mid-sized retailers because of scale, primarily due to the growth of the company and its SmartLabel product. He also cited new technology that doesn't cost much for mid-sized retailers to integrate into their systems.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above