New VDP platform from Advanced Image Direct integrates Salesforce

Share this content:

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously. Each envelope is printed with an intelligent bar code, so that the sender is notified by the post office once a piece of mail arrives at the delivering station.

"The solution is designed to allow users to send daily correspondence or real mail as easily as e-mail," said Frank Verrill, president of Advanced Image Direct. A piece of personalized direct mail costs 99 cents.

The company has a half-dozen clients conducting beta tests with the service, and is preparing to make the software available as a free application on Salesforce.com — allowing users to mail prospects and customers without importing contact data to Salesforce.

Users can pick a predesigned template, customize the message and send the order to AID. Orders are aggregated in batches at the company's production facility, printed and put in the mail within 24 hours.

Michael Flanagan, CEO and co-founder of Less Software, one of the companies using Cloud2Mail, said the technology produces notes that resemble print cards.

"Everyone sends e-mails and they are just lost in the fodder," he said.

After using the software internally for several weeks, Less Software rolled it out to its sales and customer support staff this month. Flanagan said he expects staff to use it primarily for thank you cards.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above