New Publishers for People, Entertainment Weekly

Share this content:
Time Inc. yesterday named new sales chiefs at two of its most important magazine brands after the resignation of Kathy Kayse as publisher of People.


Paul Caine, publisher of Entertainment Weekly, assumes that role at People after Kayse's departure. Caine's replacement at Entertainment Weekly is associate publisher Tom Morrissy.


Kayse will take a leave of absence from Time Inc., a note from senior executives Nora McAniff and Andy Sareyan said.


"Kathy expects to return to Time Inc. in a new role early next year," McAniff and Sareyan said in a joint statement.


Caine began his Time Inc. career in 1989 as an advertising sales representative on People. Five years later he was charged with attracting younger readers to the title. He spearheaded the launch of Teen People as associate publisher. Ad page count in Teen People's first year was 800.


In 2001, Caine moved back to People as associate publisher. A year later, he returned to Teen People as publisher, making the magazine the category leader in ad pages. His time at Entertainment Weekly saw the magazine reach new highs in ad page levels in the second and third quarters this year.


The American Advertising Federation in November will induct Caine into its Advertising Hall of Achievement.


Morrissy's appointment as publisher of Entertainment Weekly comes seven years after he joined the magazine as a sales representative. He was promoted to be the magazine's Eastern sales manager, and to national sales manager before becoming associate publisher in 2001.


Prior to Entertainment Weekly, Morrissy held sales jobs at Parents and Prevention magazines. Morrissy is credited with bringing new advertisers to Entertainment Weekly's expanded monthly music section, Listen2This. Entertainment Weekly has a guaranteed circulation rate base of 1.65 million.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above