Most list category prices steady: Worldata

Share this content:

The cost of both Permission-Based Consumer and Medium-Large Business E-mail lists fell more than 4% year-over-year, according to the Worldata's Fall 2010 List Price Index. However, most categories tracked by the company remained fairly stable.

Permission-Based Medium-Large Business E-mail saw the largest category price decrease in the index at $15/M year-over-year to $273/M. Attendees and Members, Books and CDs, and Donors all shared the largest year-over-year price increases this quarter, all up $1/M, according to the index.

Databases and Masterfiles saw a 7.9% decrease, the largest by percent, while Donors saw the highest percentage increase at 1.2%, according to Worldata.

Despite its price decrease, Permission-Based Medium-Large Business E-mail is the highest-priced domestic category with an average price of $273/M this fall. Aggregated E-mail Database – Business is the second-highest-priced database with an average price of $216/M. Donors has the lowest overall price at $85/M, although it is up $1/M year-over-year.

Permission-Based International E-mail decreased $1/M from last fall to $405/M, but it is still the highest-priced international category.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above