Moore Response Marketing Services Partners With InfoUSA.com

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Moore Response Marketing Services, Bannockburn, IL, the direct marketing division of Moore Corp. Ltd. and infoUSA.com, an online business and consumer database provider that is a majority-owned subsidiary of infoUSA Inc., announced a relationship yesterday that enables corporations to create online direct marketing campaigns in minutes, using customized intranet portals.


The relationship will allow customers to generate mailing lists in real time using infoUSA.com's database of more than 250 million consumers and select preformatted direct mail templates designed and created by MRMS. The direct mail pieces are then produced and mailed within minutes.


"By combining Moore's direct marketing expertise with our real-time database of nearly 12 million businesses and 256 million consumers, we are positioned to offer one-to-one marketing solutions that continue to enhance the value and convenience of corporate direct marketing programs," said Bill Chasse, president/CEO of infoUSA.com.


The intranet portals are designed to support corporations with networks of agents, brokers, franchises and sales personnel. Using preformatted templates and variable information, customers can ensure that quality and corporate identity standards are being met while they communicate on a personal level with their audiences.


"Using this technology, businesses have the power of one-to-one communications without having to manage multiple suppliers for lists, creative development, printing and mailing services," said Gordon Grote, vice president of sales at MRMS. "Companies will also benefit from communicating a consistent image, as the portals allow brokers, sales personnel and other employees responsible for marketing to simply access the portal and create materials that are pre-approved and automatically distributed."


Using the service, corporations also can develop a virtual library of approved communications materials, ensuring consistency and quality across the enterprise while saving time and money.


The relationship with infoUSA.com complements relationships Moore has formed with Internet-based, business-to-business service providers, including Noosh Inc., a communication and collaboration service targeting the print industry, and Impresse, a provider of business-to-business e-commerce solutions for the creation and procurement of commercially printed materials.


The relationship is also one aspect of MessageMaster, an MRMS initiative announced earlier this year that provides customers with access to direct mail campaigns that can be executed online from concept to completion.

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