Montreal CRM Firm Snares Financial Services Contract

Share this content:
Customer intelligence provider Sand Technology won a $6.2 million Canadian contract to assist a European financial services firm with its direct marketing campaigns, the Montreal company said yesterday.


Further details about the client were not disclosed. Sand's ClarityBlue CRM analytics division will host the client's data on the Sand Analytic Server, which can integrate information from a data warehouse, operational systems and legacy databases into a single, indexed repository.


ClarityBlue will help the client shorten the time to carry out direct mail and telemarketing campaigns and assist in targeting prospects and existing customers for credit card, savings and loan offers. Sand said the new client acquisition marks an effort to expand its customer analytics business from the mobile telecom industry in the United Kingdom to the financial services industry.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above