Michelin Rides With Euro RSCG

Share this content:
French tiremaker Michelin has appointed Euro RSCG Marketing Services to handle its account in Europe.


Competition for the account included Rapp Collins, Ogilvy Canaveral and Grey Marketing Services. Spend was not disclosed.


Euro RSCG Marketing Services will handle marketing, promotion, trade and channel incentives, public relations, motivation programs and event marketing.


According to the Direct Marketing Association's rankings for 2001, Euro RSCG Marketing Services is the world's leading marketing services agency. It is a unit of New York-based Euro RSCG Worldwide, which itself is owned by French agency holding company Havas Advertising.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above